Findability

Findability Vocabulary and Definition

SEO (Search Engine Optimization):

The process of optimizing websites, web pages, and content to improve visibility and ranking on search engine results pages (SERPs).

Traffic Analysis:

Examination of user interactions and patterns on a website to understand user behavior, improve marketing strategies, and identify areas for improvement.

Technical SEO:

Practices that focus on the technical aspects of website optimization, including site crawling, indexing status, coding quality, mobile accessibility,and page load speed.

Off-Page SEO

Strategies and activities that occur outside of a website, such as traditional marketing, PR, social media, and advertisements, aimed at increasing site visibility and generating traffic.

On-Page SEO

Optimization techniques applied directly to the content and structure of a website, including language, keywords, domain names, URLs, titles, images, videos, meta descriptions, internal links, and body text.

Error 404 Page

A page displayed when a user attempts to access a URL or folder that does not exist, providing information about the error and often suggesting solutions.

User-Friendly URLs

Short, practical, and easily understandable URLs that enhance accessibility and improve user experience, avoiding hyphens, numbers, symbols, and alternate spellings.

Website Promotion

The use of various marketing strategies, including email marketing, social media, and traditional methods, to increase awareness, visibility, and traffic to a website.

Brand Loyalty

The degree of allegiance and trust that customers feel toward a brand, often cultivated through positive user experiences and consistent communication.

Content Promotion

The process of advertising and making content visible to a target audience through various channels, such as social media, email, and traditional marketing.

Structured Data

Markup language that provides context to search engines about the content on a webpage, aiding in better understanding and presentation of information in search results.

JS Frameworks

The use of JavaScript frameworks to enhance website functionality, requiring proper handling for SEO to ensure compatibility with search engine crawlers.

De-Indexing

The intentional removal of web pages from a search engine's index, often done for privacy or strategic reasons.

Migrations

The process of moving a website to a new domain or structure, requiring careful SEO considerations to maintain visibility and ranking.

User Signals

Data related to user behavior on a website, such as click-through rates, time spent on pages, and interaction with content, which search engines may consider in ranking algorithms.

Social Signals

Indicators of a website's popularity and authority derived from social media, potentially influencing search engine rankings.

SEM (Search Engine Marketing)

A broader term that encompasses SEO and paid advertising strategies to increase a website's visibility in search engine results.

Crawling

The process where search engines scan and analyze the content of a website, indexing it for retrieval in search results.

Indexing Status

Indicates whether a website's pages have been successfully added to a search engine's index, making them eligible to appear in search results.

HCard Microformat

A format for marking up contact information on web pages, enhancing readability and understanding for search engines.